Enterprise thought! Promote a Mexican meals cookbook on-line


This text was translated from our Spanish version.

Opinions expressed by Entrepreneur contributors are their very own.

This text was up to date on September 13, 2021

By Marissa Sánchez



In response to the Nationwide Institute of Statistics and Geography (INEGI), one out of each 18 folks residing outdoors their nation is Mexican. Actually, Mexico ranks as one of many 4 mind exporting international locations on the planet –solely beneath Nice Britain, the Philippines and India–, in response to information from the UNAM’s Heart for Analysis on North America (CISAN).

Because of the advantages provided by the Web, in the present day it’s attainable to keep up contact in actual time with Mexicans who even stay on different continents. Subsequently, a great enterprise thought is to create a web-based Mexican delicacies cookbook. It’s about designing and managing a website the place Mexicans residing overseas have the chance not solely of remembering how a dish from their nation is ready, but in addition of buying the elements.


“The cookbook could be mounted on a content material administration system that’s easy to make use of and straightforward to keep up. One thing like WordPress is really helpful ”, says Manuel Siordia, undertaking chief at Infotypes. Lastly, “it is going to be vital to consider a great system for organizing recipes by classes or tags, to assist customers discover every thing simply”.

To generate visitors on-line, the skilled recommends investing in search engine marketing (website positioning), so Web customers will always come to the positioning seeking particular recipes. If you don’t want to put money into having an expert do the website positioning, you’ll have to just be sure you label every recipe effectively and embody key phrases eager about how folks will seek for it.

The income will come from the sale of promoting house within the cookbook. The benefit is you can promote banners and mentions to massive ingredient producers, agricultural producers and even entrepreneurs with natural product companies. Keep in mind that they should have the required permits to promote overseas (that’s, export of meals and perishables).

Concerning funding, it could differ. Essentially the most customary can be simply the positioning (based mostly on a template) and the entrepreneur can be in control of feeding it with the recipes and pictures. In that sense, Manuel quotes it between $ 10,000.00 and $ 15,000.00 roughly, “relying on whether or not internet hosting providers, upkeep and area buy are required.”

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