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How making lists grew to become this entrepreneur’s model

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A handwritten list divided into two columns, one labeled “More” with items like “I tried” and “Connection”; the other labeled “Less” with items like “Stasis” and “I failed.”

One in every of Saya’s lists captures her “Lifetime of Sure℠” philosophy.

You don’t should reinvent the wheel

“I do not suppose any of us are developing with something new — it is all how you set your personal private spin on the factor,” says Saya. So whereas her record ideas may not be a novel thought, her whimsical method — the place lists for house workplace tools suggestions and her personal pet peeves are on the identical web page — is.

Lists additionally assist busy individuals make sense of an awesome quantity of data. “Individuals are hungry for curators,” she factors out. “That’s why lists are so in style. They’re simple to share, they’re simple to devour.”

Lists additionally align along with her total ethos for Mac & Cheese Productions℠. “One in every of my favourite issues helps individuals to be extra environment friendly and create techniques,” she says. “The record format lends itself to be productive and environment friendly and good at time administration.”

Be genuine — but it surely’s OK to make cash too

Reliable referrals and proposals have been an enormous a part of Saya’s success. “Individuals know you’re doing it since you really love the product or the particular person,” she says, explaining she has by no means obtained cash from anybody that she’s placed on her service supplier record or different suggestion lists. As a substitute, it’s a “win-win” that spreads goodwill and web site visitors throughout, and might ultimately lead to alternatives and revenue, if not at all times immediately or instantly.

That mentioned, she’s unapologetic about taking a chunk of the pie by way of internet affiliate marketing and her paid advertising and marketing providers, so long as the services meet her necessities. “You simply should share that upfront,” she says.

Use lists to increase your community and draw guests

Saya makes use of lists strategically to develop her community and draw extra guests to her web site. “I’m spending all this time curating and creating at no cost, however to get that data, you should go to my web site, as a substitute of me simply providing you with the data,” she factors out.

Tying lists to holidays, seasons or different occasions can even forge connections and drive engagement. For instance, whereas most of her lists are evergreen, Saya additionally gives an annual reward information the place she tags the companies’ or people’ Instagram accounts — which helps increase her attain. “I’m at all times considering, how are you going to make what you create simple to share?” she says.

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