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How our startup boosted productiveness with ‘get s*** executed’ day

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Ivan Baidin is head of Travelpayouts, a worldwide built-in associates program targeted completely on journey gives.

Throughout the pandemic, we realized that we have been swamped with work and overloaded with info. So we got here up with an thought to repair that.

At Travelpayouts, we plan a technique for a yr, then every staff plans iterations for each quarter, and inside 1 / 4, we plan for 2 weeks forward. By doing it this fashion, each day propels the corporate in direction of its targets.

Nevertheless, sudden challenges and duties present up in all areas every day. For instance, managers are generally overloaded with conferences that have an effect on their productiveness. So it isn’t shocking that some duties simply fall wanting deadlines and accumulate over time.

To enhance our productiveness, we launched a Getting Shit Performed Day (GSDD): Our staff outline clear-cut targets and obtain particular, normally non-trivial, duties with little to no communication concerned (we encourage our staff to keep away from social media on this present day, however we aren’t wanting over their shoulder). The aim of GSDD is to extend the period of time we spend in deep work by minimizing distractions for someday each different week.

After two months of testing the GSDD in our advertising and marketing and enterprise improvement departments, we’ve seen some outcomes. First, long-term tasks, which took weeks earlier than, started to wrap up earlier. Second, we have been in a position to discover just a few subjects that we by no means acquired round to: For instance, monetizing our personal visitors by way of affiliate packages, efficient outreach strategies, and e mail advertising and marketing finest practices.

Due to the GSDD, we have now additionally delved into duties that have been in any other case sidelined:

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