Earlier this week, Amazon introduced that it will cease accepting Visa bank cards issued within the U.Okay. on account of excessive interchange charges on transactions. The corporate gave a deadline of January 19 and is providing shoppers who primarily use Visa playing cards £20 off a purchase order as an incentive to replace their most well-liked cost methodology.
The transfer adopted comparable efforts by Amazon to curtail using Visa-issued bank cards in Singapore and Australia, markets the place the e-commerce big launched a 0.5% surcharge on transactions made with these playing cards. In each instances, Amazon additionally provided clients reward playing cards to encourage them to change cost strategies.
Whereas Amazon is asserting its market dominance in an effort to decrease transaction charges — which an organization spokesperson stated “[continue] to be an impediment for companies striving to offer the most effective costs for patrons” — it’s hardly alone in its want to ween clients off high-cost cost strategies.
For retailers, the introduction of “purchase now, pay later” (BNPL) cost choices, the rise of digital wallets and a broader push towards ACH or account-to-account (A2A) transactions are all a part of a technique to cut back shoppers’ overreliance on bank cards.
For right now, let’s give attention to BNPL and why it’s changing into a extra engaging cost choice for large e-commerce corporations like Amazon and Walmart, in addition to service provider marketplaces like Sq. and Shopify.
Not simply larger purchasing carts
For years, the important thing promoting level of BNPL companies like Affirm, Afterpay and Klarna was that they allowed retailers to extend the common order worth whereas additionally lowering cart abandonment.
Affirm’s service provider transaction charges fluctuate relying on the construction of the installment providing, which takes into consideration issues just like the cart measurement, size of time period and whether or not these loans are provided to the buyer as 0% APR or interest-bearing installments.