Panam and Cielito Querido Café collaborate to create this particular version of tennis

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This text was translated from our Spanish version.


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To have fun its tenth anniversary, the Mexican espresso chain Cielito Querido Café collaborates with the sports activities shoe model Panam . “Strolling on the Sky” is the title of the particular version of tennis that seeks to enamor its customers with 100% Mexican designs.

Cortesía Panam x Cielito Querido Café

“Cielito Querido Café, throughout these 10 years available in the market, continues to wager on new experiences and advantages for all Mexicans. It’s time so that you can tie your shoelaces, stroll by means of the sky and revel in your Panam Cielito Querido Café version , ”says an announcement concerning the launch.

Picture: Courtesy Panam x Cielito Querido Café

This particular version contains 1,600 pairs that may be bought in two colours, mild blue from measurement 22 to 26, and navy blue from measurement 27 to 30. The place? Within the 32 Panam shops in CDMX and Estado de México. In addition to on the web site of the Mexican shoe model. They’re priced at 550 pesos and shall be obtainable from now till shares final.

Picture: Courtesy Panam x Cielito Querido Café

The merchandising and historical past of Cielito

It isn’t the primary time that the espresso store firm has a branding technique in varied merchandise. From the start, the shops supplied cups, thermoses, espresso grinders, French presses, tea infusers, jute baggage, espresso mixes, notebooks, USB sticks and sugar bowls. Nevertheless, till now it has began to make exterior alliances within the retail trade, it even launched an ice cream with the long-lasting taste of the “horchata de la casa”, an Oaxacan recipe, based mostly on milk, rice powder, seeds of melon and cinnamon.

The story begins when the model ‘Café, Café’ , owned by Carlos Slim, was purchased by Mobility ADO, and thus Cielito Querido Café was born in 2010 . They modified the entire idea of what a cafeteria expertise is, based mostly on the world well-known Sirena, however with a very Mexican identification. From the primary glasses, they alluded to the truth that they weren’t the identical, with “Right here we are saying boy, not Alto”, “It isn’t giant, it’s medium” or “It isn’t mentioned Venti, it’s mentioned giant”.

Picture: Courtesy Panam x Cielito Querido Café

With a neo retro idea impressed by the stingray and grocery shops, they rescue the playfulness and hubbub of the Latin custom of “having a cup of espresso .” Helped by the designers Héctor Esrawe for the furnishings and Nacho Cadena for the identification. The title was born from the juxtaposition of two songs: ‘ Cielito Lindo’ by Quirino Mendoza and ‘ México Lindo y Querido’ by Chucho Monge.

On the finish of 2019, the chain handed into the palms of one other Mexican agency, Grupo Herdez, who had the problem of dealing with the pandemic with a brand new model of their portfolio.

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