You need to know a fact about content material advertising and marketing: no person cares about your services or products

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This text was translated from our Spanish version.


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One of many truths of content material advertising and marketing , merciless because it sounds, is that no person cares what your startup sells.

Annie Spratt vía Unsplash

“In case your objective is to create a content material advertising and marketing technique, you should know that your prospects don’t care what you promote, so you should focus your content material on their wants, their needs, how they’ll resolve them, letting them know that they’re incomes one thing. There are a number of strategies that allow you to to switch your content material targeted in your product to speak in regards to the wants and advantages of your potential purchasers and purchased purchasers ”, feedback Jorge González, companion of G2 consulting agency specialised in methods for startups and scaleups.

For instance, Semrush performed a survey of 1500 advertising and marketing businesses for B2C and B2C corporations in 2021, the outcomes of the survey point out that 84% declare having a content material advertising and marketing technique, 11% declare that content material advertising and marketing is great as a technique, 76% of corporations have groups of not less than 3 folks for the event and execution of the technique (which isn’t little) and 61% measure the ROI that Content material Advertising brings.

Doing a content material advertising and marketing technique in the fitting method will will let you have good outcomes, keep in mind that the content material should present how your services or products suits into the every day lifetime of your target market, solves their issues, satisfies their wants, helps to attain their objectives or has an affect in your every day life. For this, at G2 Consultores we provide the following suggestions:

Cease focusing your content material on the product / service and do it on the client: previously, corporations carried out advertising and marketing methods primarily based on the services or products; The knowledge that the potential buyer obtained is details about how distinctive and spectacular it was they usually inspired them to purchase one thing that the person didn’t essentially require. At the moment, individuals are greater than knowledgeable about what the market gives, who has the most effective costs, they know what they provide and what not, mainly they’ve already made a purchase order resolution and need to persuade them that you’re the most effective, somewhat than take into account it as a positive technique, it will likely be intrusive to them. Don’t do it…

Develop content material speaking in regards to the issues and wishes that this market area of interest suffers and educate them in regards to the potential options that exist, in a really delicate method you might be letting them know that you’re an knowledgeable on the topic and that you understand how to resolve it, you might be doing an train in persuasion .

The perfect components for that is:

  1. Outline who you will write to, for this you should be clear about their issues, wants and needs of your excellent purchasers. Write every line of textual content with particular advantages on your viewers in thoughts.
  2. All the time ask why. Any content material that you just create ought to revolve round a why, that’s, all the time take into consideration why you might be writing it and why it is very important your purchasers or potential purchasers.
  3. Reread your content material earlier than publishing it and suppose if it displays what your potential purchasers and purchasers are in search of, when you add worth to it in order that they really feel persuaded to take a subsequent step and select you over your opponents.
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